Splenda is the brand name of an artificial sweetener made from sucralose. The Splenda brand is not its own company, nor is it directly publicly traded. The company which markets the Splenda brand in the United States is McNeil Nutritionals, LLC. McNeil Nutritionals is also not a publicly traded company, but it is owned by one. In order to invest in Splenda, an investor would have to invest in the parent company of McNeil Nutritionals, Johnson & Johnson. An investment in the sweetener brand would be indirect, as it would only be one of many names included in the Johnson & Johnson company product line.
Contact your stockbroker to invest in Johnson & Johnson, the company that owns the Splenda brand. Add the Johnson & Johnson stock to your portfolio by making an investment in one share or more (see Resources below).
Locate a stockbroker in your area or online to start an investment portfolio if you do not have one already. Compare stockbroker services and fees at Fool.com.
Invest in Johnson & Johnson through a Direct Reinvestment Plan (DRIP) or a stock investing service which enables investors to purchase stocks based on a monetary amount, not the price of the stock. With a DRIP, an investor could purchase $25 worth of stock in a company, whether the stock is currently worth $10 or $100.
Set up an automatic investment plan of at least $25 with a company who handles DRIP investments. Sharebuilder.com is a place where an investor can start investing in Johnson & Johnson stock if they want to own a piece of the Splenda brand (see Resources below).
Choose the option to have the dividends automatically reinvested into your portfolio. This will help grow the stock in Johnson & Johnson, a company with a decent history of increasing dividends.