Things You'll Need:
- Computer
- Flash program
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Step 1
Find your target market. Your target market is one that will be interested in your product or service. Place your product or service in a search engine and see which websites come up. You can then use a reverse search engine such as the Thomas Register to see what Internet users have been placing in the search engine during any given month. This will help you determine how to structure your online business brochure in terms of target words.
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Step 2
Use a Flash animation design so that your brochure will open upon clicking it. If you choose to do a trifold brochure for example, make sure that the cover flap has a clear picture of your product or service and that it is animated, meaning the product or service is being demonstrated. Remember, a picture is worth a thousand words.
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Step 3
Use meta language within your online brochure. This is the warm and fuzzy language that goes behind the scenes. After using your reverse search engine to see what words are being used and when by Internet audiences, use these words in your brochure. This will assist in your website coming up near the top of a search engine when someone is performing a search.
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Step 4
Use links from other similar businesses. Share links with other businesses so that your business and brochure will show up on other sites. This will provide additional network marketing for you. Be sure to distribute your online brochure via a link to those who may sign up for a newsletter that your business may have. Inner linking your brochure in as many ways as possible is key toward generating your business.
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Step 5
Provide a link that has a video clipping of your business in the brochure. This is not a virtual tour but a video of the services your business offers. Podcasting within your brochure is also an effective marketing tool as well. Make sure that whatever links you do place within your brochure are clear, nicely edited and crisp. This will make a lasting impression on your audience.
