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How To

How to Evaluate Blog Traffic

Contributor
By Jessica Haberman
eHow Contributing Writer
(1 Ratings)

There are many methods to getting your blog noticed, but the first step is to know where your traffic is coming from and if your marketing strategies are working. By monitoring your traffic, you can learn how to target your desired audience and see which methods work best.

Difficulty: Moderately Easy
Instructions

Things You'll Need:

  • Traffic monitoring software (free)
  1. Step 1

    Monitor your traffic. If your blog software does not come with this service, it's easy to find a free service like Stat Counter. See the end of this article for some suggestions.

  2. Step 2

    Find where your readers are coming from. You can often determine link sources where your readers initially found the link to your blog. If you have twice as many hits from Gather.com than from Entrecard.com, that can tell you that your efforts promoting on Gather.com are more effective.

  3. Step 3

    Find out what people are searching for. This will tell you which topics are driving readers in and which you should spend more time focusing on to keep those readers coming.

  4. Step 4

    Set goals for increasing traffic. Calculate your average number of visits every week. Work on promoting via the blogging sites that get you the best traffic. Work on increasing your average weekly visits, but don't expect dramatic gains.

  5. Step 5

    Promote your blog as much as possible to get those dramatic gains, which happen when your blog topic is read by the right people at the right time.

Tips & Warnings
  • Don't get discouraged if you have days or weeks with low traffic--use that information to adjust your blog topics.
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