How to Find Writers for an Online Magazine

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Your online magazine is only as successful as the content it provides. Therefore, it’s vital that you seek writers who know their topics personally or can do the appropriate amount of research and interviewing to put together a quality piece. Finding those writers can be daunting. Here are some steps to make that task easier.

Things You'll Need

  • Writers' guidelines
  • Advertisements
  • Advertising budget
  • Market listing applications
  • Post your writers’ guidelines online. Before you can actively seek writers for your publication, take the time to write a guidelines page and post it on your website. Your guidelines page should clearly state what type of writers you are looking for, what type of articles you want, how many words the articles should be, and what you can pay. Once posted online and archived by search engines, your writers’ guidelines can then be found by writers looking for paying writers gigs.

  • List your publication in "Writer’s Market." Writer’s Market is one of the leading publications for writers. They produce an annual guide that lists thousands of non-paying and paying publications. All you have to do to get listed is fill out an application. Once accepted, your magazine will be listed in the next edition. This is free because the writers are the ones who pay for the guide’s publication.

  • Distribute your needs in writing circles. Join an online writer’s group or a writing forum. Become an active member in the group, posting from a publisher or editor’s perspective. Stay professional and courteous at all times. When a needs comes up, put out a call for writers. State your needs, your deadline and your pay scale.

  • Contact e-zine publishers. There are literally hundreds of e-zine publishers, blogs and websites designed to help writers find paying writing assignments. A quick search online for “writers markets” will help you locate several e-zine publishers willing to publish your call for writers, free of charge.

  • Buy advertisements. Since many writers work from home, a simple call for writers in your local newspaper can drum up a list of potential candidates. If, however, your local market doesn’t provide the leads you desire, branch out. Consider placing ads in freelance-for-hire services like Guru.com, CareerBuilder.com, Craigslist.com and even Elance.com.

  • Search the Internet for writers. When all else fails, do a search for “freelance writer for hire,” adding words that help you narrow the search down to meet your specific needs like, “eulogy writer” or “catalog writer” or “parenting columnist.”

Tips & Warnings

  • Pay writers. Even if you can only pay $10 or $20 for first-rights and $50 for all rights, paying writers shows the writing community that you value writers. And in return, they will spread the word about your online publication without you having to put out one dime in advertising.
  • Be very specific with your writers’ guidelines. The more specific you are, the more ways writers can find your guidelines when searching the Internet.
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