How to Put Together a Company Press Kit

It's essential to promote your business to the consumer market. It takes the right words and presentation to gain customers and keep them coming back. You'll need a press kit--a set of documents that explain your company, its mission and details that will spark consumer interest.

Instructions

1. The first step is writing a company bio. When was it founded and by whom? Where? How? Time lines can explain key events during the evolution of your company through illustrations and other crafty graphics. Overall, be accurate, brief and clear. Provide the media and consumers with a short mission statement, the product you're presenting and anything else that may be beneficial. Use short sentences to get your point across.

2. Tell readers where you're located. Consider using services like MapQuest, where customers can type in their address and get directions to your location. An alternative is Yahoo! Maps, which also provides easy directions and printer-friendly maps.

3. What are others saying about you? For many people and companies, word of mouth is still the best promotion. So, if you or your company has had good press in the past, share it with customers. Compile stories and press releases about your awards, company growth, new products, etc.

4. Slip in some "goodies." Coupons can be a great source of getting return customers. Don't forget to include your company newsletter in your kits.