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Step 1
Selling concession stand food doesn't have to be difficult, but it does require work, like any other business. The more you put into your pizza concession business the more you will get out of it. This article will give you the basics of marketing your pizza concession business so that you can build your concession stand into a robust and healthy business, something to truly be proud of.
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Step 2
Every business, no matter how large or how small, needs to have a business brand, something like a logo that allows your customer to easily recognize your business. Your logo will also help your customers remember you, which will drive up sales. If a customer first encounters your logo at a football game, then sees you again at a state or county fair, if they had a good experience with you initially, they are likely to return to you again. Your familiar logo will represent quality and value to your customers.
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Step 3
Advertising also plays a large part in driving customers to your pizza concession stand. Bright colors, moving parts (such as a pizza conveyor belt) and other attractants like the delicious sights and smells coming from your stand will help increase your sales. Advertising can be as easy as printing posters and putting them up near your business, handing out flyers to the public near your concession stand, or giving out free samples.
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Step 4
As a pizza concession stand owner, you want customers to purchase their pizza from your stand over and over again. The combination of repeat and new customers is ideal for a pizza concession business. To find new customers, you can hand out coupons at the event, provide free samples, or instigate a 'Tell a Friend' program where your current customers get rewarded (perhaps with a percentage discount on their next purchase) if they bring new customers back to your stand.
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Step 5
You will also want to sell pizza in as many places as possible. Call your local state or county fairgrounds and let them know how your pizza concession stand could benefit their event. Many fairgrounds have events such as computer or jewelry shows when they are not hosting the fair, and everybody needs to eat! Call your local flea market, boat show, or city offices to get approval to sell pizza during their event. Don't forget about parades - they're not just for the 4th of July. In my local area, from May to September there are at least 2 parades a month - these are perfect opportunities to sell pizza!
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Step 6
Social networking can also provide many opportunities to bring your pizza to a wider customer base. If your co-worker's Boy Scout troop is having a fund-raiser, offer to bring your pizza concession stand there and donate a portion of your profits to their fundraiser. You can do the same at your church's rummage sale, or the local VFW. Those people will remember your product and recommend you to other people who might need your pizza concession services. Print up business cards or flyers with coupons on them and always make sure to have some available to give to those who will ask you for them. Remember, everybody you meet and every event you attend is a chance to make more profits and expand your event schedule for the future.
Comments
thoughtoflogic said
on 7/15/2009 Wow really?!? I think the average village idiot could figure out that advertising for a business is important, That you need a name and or logo for your business, and that if you want to sell from a food stand you should probly look into signing up for county fairs and other places that commonly have food stands sell food.......