How to Prepare for an Interview at a Creative Agency

When interviewing at a creative agency, potential employees face a different process and reception than they would at a more traditional corporation. The atmosphere, corporate culture and way of working tend to be considerably less formal; standards of work, however, are not. With some preparation, you can be ready for an interview in terms of both creativity and quality.

Instructions

1. Go beyond the standard questions. Creative agencies like to know that employees can think on their feet; in a creative environment, projects tend to be fast-paced and unexpected. The ability to field surprising interview questions demonstrates that you are mentally agile and that you can handle tough situations.

2. Dress appropriately. A black suit with a tightly-buttoned collar is probably not the best option when interviewing at a creative agency. If possible, learn how employees dress before the interview, and choose clothing that is a step more formal. Be sure to wear an outfit that you are comfortable in, and don't be afraid to wear a more trendy style. Creative agencies tend to be laid back and fashion-forward, so show personality and creativity in your ensemble.

3. Edit your resume and cover letter. Creative agencies might have a less formal corporate culture, but it doesn't mean that they approach grammar, punctuation, and spelling with a similar attitude. Like any business, creative agencies have to pay strict attention to detail, and their success depends on employees who take the time to be sure their work is error-free. Proofread your resume and cover letter before your interview, and be ready to acknowledge and explain any errors you find.

4. Bring a portfolio. It is a good idea to bring a portfolio, whether or not the agency you are interviewing for requests one. Ideally, you should have a physical portfolio and a digital and/or print version to leave with the company. Be sure to include your best samples related to the work the creative agency does, and don't worry if you don't have professional work; student work is acceptable. Presentation is everything; bring a portfolio that is neat, striking and carefully put together.

5. Show personality. In creative agencies, personality is a huge component of professional work. In your interview, try to let go of your nervous energy and relax. If you think something is funny, laugh. If it is your normal personality to make witty comments, make them--just be careful not to stray into the range of unprofessional behavior. Emphasize experience that makes you unique, whether it is professional or personal. In a creative environment, unique individuals are valued.