How to Write an Editorial Endorsing a Politician
Whether you write for a community organization’s newsletter, a local newspaper or a monthly magazine, come election time you may find yourself in the position of writing an editorial justifying the endorsement of particular politician. The goal of that editorial will not necessarily be to convince the readership to vote for a particular candidate, but rather to make strong arguments in favor of your candidate’s position and qualifications. Such editorials, while stating an opinion, must always be backed by careful research and clearly stated facts.
Instructions
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Start by considering what your final sentence will say; it will probably look something like this: “For these reasons, the (name of newspaper) endorses John Q. Candidate for the office of United States Senator.” Keep in mind that what you are doing in the body of your editorial is leading up to the conclusion that the endorsed candidate is the best choice.
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Discuss the candidate’s qualifications before discussing the candidate’s stand on the issues. Try to stick to objective comments and only use positive adjectives when they can be backed up by facts. For example, using the word “honest” will not carry any weight unless you can give an instance in which the candidate showed himself to be “honest.” Other qualifications important to justifying the endorsement of a candidate include his experience as it relates to the office for which he is running, his familiarity with the problems and strengths of the people he will represent, or his ability to make his points clearly and coherently.
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State clearly the issues on which you feel the candidate has expressed viewpoints with which you agree. For example, on such topics as the environment, taxes, education among others, state what stand your organization or newspaper supports. Then, clearly explain how the candidate you are endorsing has expressed similar viewpoints. When possible, use direct quotes to tell what she has said, or use examples of legislation the candidate has endorsed or action she has taken that exemplify those viewpoints. Make your points in order of importance, leaving the strongest point for last.
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Stay away from pitfalls that weaken an editorial stand. Do not belittle the opposition candidate, although making comparisons on viewpoints is fair territory. Refrain from bringing the candidate’s family, religion, or any other personal information into play in the editorial.
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Tips & Warnings
When your editorial represents the opinions of the board of your organization or newspaper, get input from the group by brainstorming together.
Double check all facts and quotations you use in the editorial.
