How to Create a Logo Portfolio
In order to be taken seriously as a logo designer, you need a professional way to present your past work. A logo designer who is working as a freelancer, or is trying to change jobs, needs to use both a physical logo portfolio and an online logo portfolio. Only having one and not the other will limit your job options or freelance options. When meeting with a client or advertising company in person, it is expected that you will have physical examples of your current and previous work. By creating an online presence on a professional website, you may expand your client base internationally.
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Things You'll Need
- Existing logo designs sold to clients
- Logo design ideas
- Leather portfolio case
- Professional website portfolio and gallery
- Your own domain name
- Color printer
- High-quality photo paper
Instructions
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Buy a .com domain name in your name or your business name. Using your own domain immediately gives off a professional vibe to anyone looking at your logo portfolio. Create a logo for yourself to show off your skills. A client will want to see that you can successfully brand yourself before they hand over the logo design to you.
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Design a gallery-style logo portfolio on the website. Hire a website designer if web design is not one of your graphic design skills. Offer to design the site designer a logo or other graphics for his or her site in exchange for the work. Include contact information for potential clients.
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Print out samples of previous logo work. The logos should be printed using the highest printing settings available on the printer. Also use high-quality paper.
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Purchase a leather-bound artist portfolio with sheet protectors. Include all logo work inside the portfolio. Remember to include any non-purchased logos which you feel show off your skills as well.
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Update your online portfolio and your physical portfolio frequently. As soon as a job is complete, add that logo to the portfolio.
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Tips & Warnings
Include all of your work in the logo portfolio, as clients have a range of tastes and needs.
Keep your portfolio with you at all times, you never know when an opportunity will appear.
Create a free online portfolio if you need an online presence today.
Do not wait until interview day to make a logo portfolio.
Do not forgo the online portfolio.
Resources
- Photo Credit Photo Courtesy of Sifthebes /Sxc.hu
Comments
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jenifor
Nov 20, 2009
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