How to Write an Internet Sales Letter
Creating an Internet sales letter that is effective will help boost your business. You can post it on your Web site or send it out to potential customers. A well crafted Internet sales letter will act like your ambassador, reeling in customers. However, a poorly crafted one will turn them away. So you need to choose your words wisely and put yourself in the recipient's place.
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Instructions
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Make up a catch phrase. It should be short, easy and memorable. So, if you are selling flowers, use a phrase like “Flora’s flowers give you power.” Everyone who reads this catch phrase will remember it.
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Follow your ABC’s. Use a three-phase formula in your Internet sales letter: "Attract. Bait. Catch." Attract people to your letter by using a snappy first sentence. Bait them in further by giving them three solid reasons to buy your product. Catch their business by offering a final point that is irresistible.
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Keep your letter short. Internet users get turned off by long, drawn-out blogs, letters and articles. So shoot for Internet sales letters that are between 250 and 450 words. It won’t intimidate anyone.
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Watch your P’s and Q’s. Pay attention to grammar and spelling. A poorly written letter will turn away customers because it shows a lack of professionalism. It will make them think that your product is as poorly crafted as your letter.
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Use a readable font for your letter. Don’t go with one that will make a person strain to read it. Arial and Times New Roman are the traditional fonts most organizations use with their business letters.
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Your catch phrase should be in bold face type to catch the reader's eye. You should also consider doing the same with your final selling point. It will draw a reader's attention to them, which will help you in the long run. People who won’t read your entire sales letter will see two of the main phrases you want to get across and consider buying your product.
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Take advantage of all of the features in Web design. Set up a background behind your letter that coincides with your focus. Dog food sellers should have a dog in the background. Then make sure the colors on the page are ones that appeal to the eye.
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Tips & Warnings
Run your letter by a few honest friends and get their opinion of it.
Don't write your letter in all caps. People will think you are shouting at them.
Resources
- Photo Credit Photo by Jef Bettens with Sxc.hu
