How to Make Your Business Card Work FOR You.

Talk is cheap. And so are business cards. But before you spend a dime, make sure your business card is working for you!

Difficulty: Moderate

Instructions

Things You'll Need:

• Creativity
• Print Shop Help

1. MAKE IT MEMORABLE
   Think of something interesting, creative, or new. Everyone has tons of business cards and you don't want yours to end up in the trash can. For great ideas, go to http://creativebits.org/cool_business_card_designs. Do NOT make your card boring. Doing this guarantees it will never get looked at again.

2. MAKE IT USEFUL
   Put something on your card the people need, and will use. A calendar, coupon, or measurement table, perhaps. Make it into a miniature ruler and print it on a vinyl instead of paper. ANYTHING to ensure your business card stays in circulation and out of the circular file.

3. MAKE IT CLEAR
   Don't make your card so interesting that someone has to search for your information. Ensure the info is clear and that it pops. It should be BOLD.

4. MAKE SURE EVERYONE HAS ONE
   Have a lot of turnover or a lot of employees who do not ordinarily need a business card? Make up generic ones that just have your company info on them. This will allow many of your employees to use them without the expense of having a lot of small runs made. You never know when your employees might run into a potential customer.

Resources

• Great Business Card Ideas
• Identity Ideas