Things You'll Need:
- Internet connection
- Computer
- Blog
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Step 1
Write an introduction. Welcome members of the media to your blog and let them know you are available for interviews.
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Step 2
Tell visitors about yourself. Offer a 60-second sales pitch as to why interested members of the media should use you and your expertise. While it may be tempting to hire a copywriter to sell your expertise to the media, you are better off dropping the hype and getting real. Explain what makes you the right candidate, your educational background and work experience, and what awards you’ve won.
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Step 3
Include examples of where you’ve been interviewed before. Use bullet points to list the publications where you’ve been featured, starting with the most recent interviews. You can then hyperlink the name of the publication to a PDF file of the actual interview. Also link to any television interviews that are archived online.
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Step 4
Include press releases. It’s a good idea to archive all of your press releases online. You can do this by providing a bullet point list directly on your media page with hyperlinks to the actual press releases, or you can include an actual press release page sorted by date, with the newest press releases listed at the top. Press releases allow journalists on tight deadlines to use information already written about you in their stories. They also allow reporters to get a better idea of who you are.
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Step 5
Provide high resolution images. While it’s important to use small, web-friendly files for your website, those images do not print well in publications. Include high resolution images that can be used in magazines and newspapers—often in .tiff format, not .jpeg.
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Step 6
Include your contact information. While it may be tempting to simply point the media to your contact page, you’re better off listing it directly on your media page. The easier it is to find your contact information, the better your chances of being featured.
