How to Use Google to your advantage

Member

By taskeinc
eHow Community Member

Article Rating:

(7 Ratings)

When people who are not really familiar with the true diversity and flexibility of the Internet, ask me what I do for a living, I talk so much I am sure they are saying "shut up already!" Because I'll start talking about blogging, Google Ad Sense, Ad Words, Web Design, Writing, Social Networking, working as an Independent Contractor, BlogTalk Radio, and various other online opportunities. By the time I get to how Google ties into all of this, and how you can use Google to your advantage, for free, they've already zoned me out; so I'll write about it.

Difficulty: Moderately Challenging

Instructions

Things You'll Need:

Email Address
Google Account
Blog or Website

Step 1

Open a free Google account at https://www.google.com/accounts/NewAccount
Step 2

Once your account is open sign up for AdSense, Analytics, Blogger, Calendar, and iGoogle. I don't suggest you deal with "AdWords" until you get more experience because AdWords are not free like AdSense, I found that out the hard way. I signed up for AdWords, didn't make any money, but received a $42 bill. Needless to say, I was not a happy camper and canceled my AdWords account so fast, it made MY head swim.
Step 3

AdSense and Analytics are very exciting. AdSense is an advertisement program that allows Website owners or Bloggers to enroll and display text, image, and video advertisements on their websites. The advertisements are administered by Google and generate revenue on either a per-click or per-impression basis.

Unlike Affiliate Programs where people actually have to buy something from your blog or website, with AdSense all your visitors have to do is click. How cool is that?

And the "Analytics," this will blow you away. Google Analytics gives you the opportunity "to learn which online marketing initiatives are cost effective and see how visitors actually interact with your site."

Believe me, it sounds complicated but all you have to do is "paste the Google Analytics tracking code into each of your website pages and tracking begins immediately." It's just that simple.

You can actually look at a map and see exactly where your traffic is coming from. You also have access to a "Trend and Date Slider", ECommerce Tracking, Funnel Visualization, Site Overlay, and Email Reports, and this is all free!

Sounds like I work for Google, but I don't. Google is trying to make us millionaires. This is why most of the services are free because they want you to make as much money as you can because the more you make, the more Google makes! It's set up where, you make a dime, Google makes a couple of dollars on your dime, if not more.