How to Sell David Yurman Jewelry
David Yurman jewelry, with stores across the United States and around the globe, has secured its place in fashion through intricate pieces, strong marketing and celebrity fans such as Kate Moss and Brad Pitt. New pieces are sold exclusively at David Yurman stores. The baubles don't come cheap--but, if you plan correctly, you can sell them for a profit. If you own a piece and are looking to unload it, follow the steps below.
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Instructions
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Know your options before committing to a sale
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Gather proof of purchase and verification materials, including the receipt, information about repairs and a stone certificate (if applicable) detailing the cut, clarity, color and carat weight.
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Anticipate receiving below the retail price for your item unless it's a limited-edition or a sought-after piece. It is rare for a buyer to pay full retail price--no matter how you sell it.
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Ask friends and family if they would be interested in purchasing the piece or if they know someone who is. Selling direct will save you middle-man costs. Additionally, someone you know will likely be more comfortable buying the item than a stranger.
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Shop your item to local jewelers and compare prices. Their interest will largely depend on the demand for the item, what condition it's in and whether they can reuse the stones or other materials. Offers will be on the low side for two main reasons: The vendor is taking a chance on purchasing the item from you since they can't return it and because they'll have to pay to have it certified.
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If your piece is worth several thousand dollars or more, try an auction house like Sotheby's or Skinner. This is a lengthy process, often spanning several months, as the company must evaluate your jewelry and deem it suitable for sale, then photograph it and match it with similar items for auction. They'll often charge 10 percent to 20 percent in commission fees.
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Tips & Warnings
If you need quick money, try a pawn shop. The price will be very low, but they'll provide cash on the spot.
Auction houses let you set a price, meaning you won't accept less. Make sure you are comfortable with the amount you suggest because sales are final.
Ask for all auction house fees up front. Hidden costs can lurk in insurance, photography, storage and transportation.
Resources
- Photo Credit Credit: David Yurman
