How to Build an Email List for a Business

Whatever your type of business, getting the email addresses of your clients and customers can help build your company. You can send out special offers, updates on new products and follow up on customer satisfaction through email. Many customers prefer an email, which can be read at their leisure, rather than a phone call from your business. Use company emails to keep in touch with your customers.

Instructions

1. Ask current customers for their emails to share sales, new promotions, new products and more. Allow customers to either sign up for your business email list or collect emails when they buy something.

2. Make sure you have the technical security in place to guarantee customer privacy and security for email addresses. Set up a policy for sharing email lists and disclose it openly to customers.

3. Offer a promotion to customers who provide you with their email or sign up for your email distribution. You could offer a discount, coupon, free gift or other incentive.

4. Ask potential clients or customers for business cards, which usually list email addresses. You can also check websites of potential businesses or customers you want to target since email information is usually listed on the site.

5. Contact your local Chamber of Commerce for a list of businesses you want to advertise to via email. They usually have the e-mails of local businesses.

Tips & Warnings

• Ask permission to add clients to your email list, otherwise you could scare away potential business.

• Avoid contacting a new client by email more than once if there is no response.

• Be respectful and remove emails of customers when they ask to get off your email distribution.

• Do not send out dozens of emails per day that annoy customers.