How to Sell a Home to an International Buyer

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Chicago Loft
Chicago Loft (Image: www.hgtv.com)

As the economy of the United States continues to change, more and more international real estate investors have laid their eyes on buying up investment properties in America. With this trend continuing to increase you may want to consider marketing your home not only to those within your city or state or even nation, but to the world at large. Opening your property up to national as well as international buyers will give you the advantage you need to sell your home quickly and for a good price.

Advertise your property in a foreign newspaper. You can easily do a quick search for a newspaper in the countries you wish to advertise to, and through their website either place and ad directly, or, be able to locate the contact information for their classifieds department. Remember to keep in mind foreign currency rates when getting prices.

Make your own website. One of the quickest and least expensive ways is to create your own website for the property. You can easily find a cheap or free website hosting service and can even hire a web designer to help you post the site if you feel like you are not technologically prepared to build a website on your own. Also, keep in mind that many hosting companies now offer very simple website building software that just about anyone can use, and on top of that most of these companies offer the software for free.

Place an ad in a foreign magazine. If you truly have a great piece of luxury property, you may want to consider taking out an ad in a foreign magazine. Look for aspects of your home that are unique and look for magazines that match that uniqueness. So for example, if you have a gourmet kitchen, you may want to put and ad out in an international cooking magazine. Or if you have lakefront property with water access, you may want to take out an ad in an international boating or fishing magazine. Just be creative.

Post an ad on Craigslist or other international classifieds sites. Cragislist has made it as simple as possible to advertise your property to an international audience. Posting an ad on Craigslist and similar sites is also quite simple as well as free. You will not only be able to post a large amount of text regarding your property but you will also be able to post photos, and even a link to your website featuring the property if you have one.

Make your home stand out. The best way to sell your home to any buyer, including an international buyer, is to find its selling points. Find what makes your home stand out among the many luxury properties and lofts and really sell that point. Whether it's the view, the square footage, the location or the amenities, highlight them as much as you can in your ad to get your potential buyers hooked on learning more and potentially buying your property.

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