How to Create Great Landing Pages
A landing page is the first thing visitors see when entering your website. In some cases it may be the only page on a website, so consider it a welcome mat or the exterior of your home. A great landing page will be inviting and draw the eye to where you want the visitor to look next.
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Instructions
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Decide if you want to design the landing page yourself or use a template. A template can be purchased, usually in a package of several templates or offered free on the Internet. For your own design you will need to learn how to use HTML code at least from a cheat sheet.
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Choose colors and layout style for the landing page. Be as creative as you like, but remember the web is worldwide and the idea is to invite as many visitors as possible. Stay away from anything offensive or shocking including clashing color combinations.
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Use pictures to invite visitors to look deeper into your website. If you sell flowers for example, showing the nicest bouquets or specimen is a great way to greet potential customers.
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Create several landing pages every time you need a new one. Make vast changes on some, including layout and colors. Make the same page over again with subtle changes, like moving the pictures slightly or changing the font.
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Upload the landing page to the website for testing. If you happen to own several domains, buy some cheap hosting packages and upload several pages for testing on the web at one time. Track the number of visitors or sales the site receives during a chosen time frame. Change out the landing page to test the next one and track it for the same period of time until you find the most success.
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Tips & Warnings
Narrow down best performing landing pages during the test period, which should be ongoing. When you get down to one landing page, make several copies and start to tweak each slightly until the site is getting appropriate traffic levels.
Testing is a necessary process since the human eye is automatically drawn to some images and away from others. Each website owner must learn what magic works best on their landing page. It may change for no apparent reason and traffic will drop, so having several backup landing pages is a business saver.
Another great way to test landing pages is to open a blog and have a survey, direct traffic to the survey if you have a site with some customers already.
