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Step 1
Research the company or the client that you will be handling the public relations work for. Know about its history, the products or services and the industry in general. Knowing that you know about the client is the first step.
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Step 2
Discuss a recent development of the client. Did they just acquire a new leader, or make an important development? This is likely the reason they are expanding their need. The role of a public relations specialist is to get the word about important news out to the media and public. If you show you are one up on what their needs are, it will certainly impress the hiring manager.
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Step 3
Stress your local, regional and national media contacts. Let the interviewer know that you have established relationships with reporters, producers and movers and shakers in the media. Publicity is why they are hiring, and if you mention that you have established relationships, it will add credibility to your impressive resume.
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Step 4
Highlight your communication skills. Being a quick thinker, and a strong writer makes for a good public relations professional. During a typical workday, reporters are calling with questions, and this role requires a professional who is steady under pressure and a strong communicator.
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Step 5
Leave a lasting impression. Professional dress, a confident business demeanor, strong references and a knowledge of the industry can springboard your career. Remember--research, established contacts and strong communication skills--that's what companies are searching for.
