How to Run a Competition on a Blog
Running some type of competition on your blog can be a good way to reward current readers and attract new ones. It is important to think about the pros and cons of having a competition on your Website. It is also important to consider what type of competition you want and to plan it out carefully. Below are some tips on running a successful competition on your blog.
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Instructions
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How to Run a Competition on a Blog
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Be sure you already have an established audience before announcing the contest. Although contests will attract new readers, you need already established readers who can participate as well.
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Decide why you are having a competition. What is your goal? What measures will you use to determine if the competition was successful?
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Offer prizes that are relevant to your blog, that are quality and that you can afford.
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Choose prizes that you can promote. If you already have advertisers on your blog, try to choose prizes that they produce. You will get quality prizes for the competition, plus you can use affiliate links to promote the prizes.
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Make the contest long enough so there is time for word to spread. On the other hand, do not make it so long that it drags out and people loose interest.
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Be sure to promote your contest. If you don't market the competition, no one will no about it! Promote within your own blog and then spread the word to friends and blog writers that you have a relationship with.
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Tips & Warnings
Running a competition on your blog is a great way to attract new readers.
Competitions can also encourage readers to visit your site repeatedly, looking for the contest results.
If your blog is already somewhat popular, you may be able to find an online company to sponser your contest.
It is possible that your loyal readers will not respond favorably to a competition posted on your site.
Do not make the contest too complex or daunting. Your readers will not bother to participate.
