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Step 1
Start with an overview and in depth look at your business model, goals and financial status. Determine who your current client base is, and how they are affected by a recession. If so, consider ways to tailor your business to fit their needs, budgets and concerns.
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Step 2
Specialize in one particular area. To recession proof your business, you need to be seen as an expert in the area since individuals will do more research and want to buy only from trusted providers. Get a niche subject and provide unique, interesting content on it, so you can become a leader in the field.
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Step 3
Digitize your business products and services whenever possible. Products that are delivered over the Internet are less expensive to create and they get in the hands of the consumer faster, which consumers appreciate. Look for ways to increase your profit margin while decreasing your costs like this.
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Step 4
Expand to a global audience. Just because the United States falls into recession doesn't mean other countries are and many aren't. Market your online business to the European, Australian and especially the Far East markets whenever possible.
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Step 5
Increase the number of revenue streams you have coming in. The most profitable businesses online are those that have a variety of different sources of income including various types of advertising, ecommerce options and subscriptions. This doesn't need to increase your expenses too significantly but will drive more sales to your online business, helping to recession proof it.
