How to Position Products for Maximum Sales

Display your products properly and customers will want to come into your store to buy your items. You want to set out your merchandise so people can find what they want quickly and easily.

Instructions

1. Place items in your front window according to a theme. You want potential customers to see your window and come into the store to buy what you are selling. Use themes like summer fun, back to school or holiday festivities.

2. Create displays of common merchandise grouped together so customers will see the theme and want to buy the whole idea. Place extra stock underneath your display or nearby so customers can readily pick up what they need.

3. Use simple displays that bring customers from the front entrance into the rest of the store. Put the most attractive items on these frontal displays and the most wanted items at the back so that customers have to travel through the whole store to get the items they need.

4. Hang a sale sign at the front of the store but put the sales items at the back. The sign will bring customers into the store but they will have to go to the back to get the sale items.

5. Use bright lighting to highlight your merchandise. Choose merchandise with vibrant colors that attract people. Make the display the focal point so that the shelving is not noticed.

6. Put items in order by color or size so customers can find what they need easily. Group clothing together on shelves and on racks in ascending or descending order by size. Place colors from light to dark.

7. Label products and identify items with signs. Make sure prices can be seen and sale items have red tickets.