How to Create A Successful Landing Page

The creation of a 'landing page' is essential to building your list. This page is also your 'sales letter' because you want visitors who land there to want more information from you. How do you get them to give you their name and email? That's where a dynamic landing page comes in.

These are four tips to help you with your landing page design and convert visitors into subscribers.

Difficulty: Moderate

Instructions

Things You'll Need:

• Internet website
• Articles or marketing materials directing readers to a specific landing page.

1. Landing Page With Information
   
   People who surf the Internet are looking for information. When they land on your page give them what they are looking for. Free information on your landing page, that is pertinent to your site, is something the visitor will provide their name and email for.

2. Landing Page With a Soft Message
   
   Do not make a hard sale. Provide just enough information so the visitor is sure you know what you are talking about and wants more. This is a marketing landing page, the sales comes in after they provide you with their information.
   
   Present the information professionally, without unnecessary words and graphics. Remember, a referral statement about how your product helped another individual used your product speaks volumes.

3. Landing Page With No Additional Links
   
   To get the best landing page conversion there should not be any other links on your page except the opt-in sign-up form. Any other link will lead the visitor away from the main purpose of the landing page - leaving their contact information.

4. Landing Page Emphasizing 'Free'
   
   Throughout the sales letter remind the visitor about the value of the 'free' information you are offering. As an extra incentive offer an additional bonus that will provide subsequent information about your topic on your landing page. Continue to encourage them to leave their contact information and to 'white list' your email so they receive the information.
   
   For landing page testing try offering the bonus as a way of optimizing your site as one landing page and one without the bonus. See which one provides the greatest conversions.

Tips & Warnings

• Remember, there are a lot of people offering a lot of information on the Internet. Gain your visitor's trust throughout the sales letter. A very successful landing page design finishes with you signing the letter with your hand written signature. Throw in a photo of yourself, with a caption reiterating how your information will help them, to help gain their trust in what you are offering.

Resources

• How to Reasons to Take Time To Draft Your Small Business Marketing Plan
• How to Get Free WiFi Access Anywhere
• How to Use Video Sharing for Blog Content

[thedogshrink]

on 6/13/2009 Thanks! this is just the information I needed.

[britlegend]

on 3/7/2009 Good info, I'm going to do it right now. Thank you 5

[thedogshrink]

on 1/10/2009 Thanks for the great article! I needed this one! 5*

[bertabella]

on 12/29/2008 Thank you for all the information you are offering. There are things that are simple when you are aware of their being easy.

[only25bucks]

on 11/7/2008 This is very good information. Glad I came across this blog.
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