How to Monetize a Blog With Advertising
Advertising is the most popular way to make money with a blog. If you decide to place ads on your blog, you must then decide which type of ads to use. There are several different methods of advertising including banners, text ads and pop-ups. Below, you will find tips and ideas for choosing which ads to use to monetize your blog.
Other People Are Reading
Instructions
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Consider text ads. This type of advertising does not contain pictures or graphics. There is simply text and a link to the product or service. Using this type of advertising on your blog is very simple and involves only copying and pasting code into the templates of your blog. If your blog discusses many different types of products or services, text ads may be perfect for you.
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Look into banner advertising. This type of advertising uses both text and graphics. You can get this for your blog through an advertising or affiliate system or you can get it directly from the seller of the product or service. Banners have been around for a long time and web users are familiar with them.
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Investigate the possibility of using product-based advertising. This type of advertising attempts to promote products from online stores and auctions. These ads will advertise products based on the content of the blog and the target audience. Images and pricing for specific products will be displayed. If you have a blog that discusses specific products on a daily basis, product-based advertising may be for you.
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Use RSS adds. More and more people are reading their favorite blogs through RSS feeds. The result is that companies and providers have been attempting to place advertisements in these feeds.
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Think about sponsorship. This typically would involve you showing a banner for a specific company for a certain amount of time for an agreed upon amount of money. This can be potentially lucrative because you are eliminating the middle man (the ad companies). However, it then becomes your responsibility to approach companies, sell decision-makers on your blog, place and maintain the ads, and negotiate price.
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Tips & Warnings
Placing advertisements in RSS feeds allows you to reach people who have never even visited your actual blog.
RSS feeds and RSS advertising are relatively new. Currently, it is not a very lucrative method of monetizing your blog.
Text ads are usually not effective with general, opinion, or personal blogs
If you use product-based advertising, be sure to monitor what types of product are being advertised. This type of advertising usually involves testing and modifying to be most effective.
Do not sacrifice your blog's content for ads. If you fill up your blog with dozens of ads and neglect the content of your posts, you will lose readers.
