Difficulty: Moderately Easy
Step1
Check the title in the Criterion inventory on their online catalog (see Resources). If the Criterion catalog does not have a release of Bertolucci’s THE CONFORMIST, for example, you know that the seller is probably not selling you a Criterion DVD. Please note that although recently the company Muze, Inc. has released this title, it is not a Criterion release. Now, although the title was not in the Criterion online catalog, the author took the next step.
Step2
Contact Criterion’s distribution services. In addition to inventory updates, often eBay sellers are able to obtain pre-sale items from companies before there is a public announcement. So before you walk away, take the time to ask if the title exists. If the title does not exist, then you have your answer. If it does, now you have some work to do.
Step3
Compare packaging. Does the package art in the catalogue match the artwork on the auction page? If it does not, walk away. This is a fake. Unlike special edition comic books, Criterion does not issue titles in which the packaging artwork differs depending on the copy you purchased. They are consistent. Again, the seller may be using the packaging art to entice the sale, so if the packaging matches the artwork in the catalog and you are still not 100% certain there are two another options.
Step4
Compare the price. Criterion DVDs are top of the line and therefore garner a higher price, so be aware of deals that may seem too good to be true because more than likely, they are.
Step5
Contact the Criterion Forum, an excellent resource. In addition, they have a links page, linking you to reputable Criterion eBay sellers. Also, you can see if the seller you are potentially purchasing from is legit or someone trying to sell you a fake DVD. See Resources.