How To

How to create perfume design packaging that boost sales dramatically

By traff20, eHow Member Rating
Rate: (4 Ratings)

Create perfume design packaging is not easy .Today when Estee Lauder, or Elizabeth Arden, or L'Oreal, or Inter Perfumes or Parlux — or Coty ,even other perfume company — launches a new fragrance, the design of the packaging alone costs tens of thousands of dollars. The upfront costs are based on anticipated sales of many hundreds of thousands of bottles. If the marketer recoups all of its startup costs in the first year the fragrance is on the market, the fragrance is considered a success. If even a small profit is recognized, the fragrance is considered a great success!
But for making perfume design packaging, you don't have the money to spend to buy a custom bottle and packaging when you are only producing a handful of bottles. You, just start out with a stock, off-the-shelf bottle from a company willing to sell bottles in small quantities. Then you decorate it as best you are able.

Difficulty: Moderate
Instructions
  1. Step 1

    Look to business plan
    What are your projected sales? What is your budget? These factors give you answers to two questions: (1) how many bottles am I going to produce, and (2) how much money can I afford to put into each bottle?
    Knowing how many bottles you expect to produce puts you in the ball park for calculating any quantity discounts you can expect to get — or not get — when purchasing your bottles, caps, pumps, labels, and any other materials.
    Knowing how much money you can spend to produce each bottle is largely a factor of your perfume design packaging efficiency then anticipated retail and wholesale prices for your fragrance, always leaving yourself a fall-back margin in case your fragrance can't fetch the price you hope to get for it.

  2. Step 2

    Get experienced from people or feedback
    When all of your planning is done, you'll discover what experienced people could have told you in the first place — you have to get very, very creative to make your product look classy, with the very little money you have to spend

  3. Step 3

    Completely design perfume packaging
    After get many ideas, create stylish perfume design packaging could be easy and not take long time to publish a new perfume design packaging, or learn any source to create imaginative style.

Tips & Warnings
  • Considering your planning first, then get experience from other people in the first place. Get idea with brainstorming the perfume design packaging from people feedback.
  • Remember, learn from people experience can give much improvement to make perfume design packaging look stylish, of course catchy to many people

Comments  

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on 6/23/2009 ur all fking wankas m8

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on 6/23/2009 that was fking shet advice m8 i cud do better with my left testicle tied in a knot

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