How to Get Sponsors for Benefit Concerts
Benefit concerts are usually given to raise money for a specific charity. Finding sponsors for such concerts is a must. The sponsors will be able to cover the costs of the bands that are going to perform so that all the money received from the guests can go to the charity. Here are some suggestions on how to find sponsors for benefit concerts.
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Instructions
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Get the right attitude. Make sure that you are not just looking for ways that a sponsor can help you. You must also consider ways that you would be a benefit to the person sponsoring you. Have the attitude that when you join forces with your sponsor you will be able to accomplish a task that would be much harder to do if you tried it alone.
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Find sponsors that compliment the charity you are trying to raise money for. If you are trying to raise money for pediatric cancer patients, you would want to contact companies that deal with children, such as Toys R' Us, McDonald's or The Gantz Corporation (makers of Webkinz). These companies would be more likely to want to be involved in your cause than companies that are geared toward older folks.
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Provide your sponsor with some form of advertisement. This is an incentive for the company to get involved. They would look at this transaction as a good business deal. They would be helping out a charity and be reaching thousands of potential customers with their ads. These customers are already interested in the sponsors products because they have children in common. These ads could be banners placed all the way around the concert arena or they could be ads placed in a paper program handed out to each concert attendee.
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Get your plan together and arrange a face-to-face meeting with your potential sponsor. Present them with your plan. Make sure your plan is detailed and that you stress how this concert could benefit both you and the sponsor. Tell them how many people you estimate will attend the concert giving them an idea of how many people they could reach with their ads. Make sure you include a suggested donation amount, but be willing to accept whatever help you get. Most likely you will be given the full amount.
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Keep in contact with the sponsor through email. Email tehm pictures of the ad you put together and get their approval. That is a common courtesy and will give you a good relationship with the sponsor for future considerations.
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Purchase the book "Made Possible By: Succeeding with Sponsorship" by Patricia Martin (see Resources below). Studying up on how to make good relationships with sponsors will help you become more successful, not to mention make you look more like a professional.
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Tips & Warnings
Contact someone who is in the business of getting sponsors and ask them for some pointers.
Don't go to a meeting unprepared. If you don't have a detailed plan most potential sponsors won't even give you a second look.
