How to Write an Email Query to a Magazine Editor

There are two approaches to querying a magazine editor: selling the idea before writing the article, or writing the article and then trying to sell it. This article addresses the first approach--querying an editor before writing the article.

Difficulty: Moderately Challenging

Instructions

1. 
    

   Let's say you know a great deal about growing daffodils and you have a large variety of them in your yard. You have decided that with your vast knowledge of daffodils, you would like to write an article on them. You've taken many pictures over the years to include if needed.

2. 
    

   You can find magazines that use freelance writers by searching the Internet for "gardening magazine writers guidelines" or "gardening magazine writers submissions." Keep in mind that there is usually about a six-month lead time needed for seasonal articles, so sending a query to an editor in March for an assignment to do your article on daffodils may be too late. However, since daffodil bulbs are planted in the fall, you might suggest your article for a fall issue. The website for the magazine will list whether or not queries are accepted by email. If it says no email queries, obey that. Once you find your target, or two or three, write down the information about the magazine and the editor, including a phone number and email address.

3. 
    

   The next step is to think like an editor. Why would I want to run an article on daffodils? When was the last time I ran an article on daffodils? When would be the best time to run it? Who should write it and why? Your query must answer these questions in a way that shows your authority and knowledge, but in a friendly style. You must get the editor's interest immediately, so your first sentence is the most important.

4. State in the subject line of your email that it is a query for an article.

5. 
    

   Open the message with a strong lead, such as "Many people are not aware that daffodils were used in ancient times as a cure for blindness. Now, daffodils are used to spread bright hues of yellow, white, orange and even green in spring gardens. Did you know that modern daffodils are bred to discourage squirrels from eating them?" Then you would give a bit of information about yourself. "I am an avid gardener and raise daffodils; I have more than 50 varieties growing in my back yard, and I would like to share information and my experiences with your readers."

6. 
    

   The last step is to sell it. Write, "I am aware that your magazine offers a fall issue, which would be perfect timing for daffodil bulb planting and care instructions. May I send you an article on spec?" (Spec means they'll at least give you a chance, which is good.) "I look forward to hearing from you. I can be reached at (include your email, home phone number and address). End with a proper close.

Tips & Warnings

• Editors are very busy people and receive a lot of queries. You must make yours short, with punch.
• Expect to wait several weeks for a reply.
• Keep good records of who you sent what and when.
• While you're waiting for a reply, come up with some more ideas and query other magazine editors!
• Don't take rejections to heart. Writers must have a tough skin.
• Usually, a rejection means that the subject isn't what they're looking for right now, or that it just isn't a good fit for them.

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[EmmaRileySutton]

on 10/22/2008 As a freelance writer, I am always looking for ways to get my name in print. Thanks for the advice.

Emma Riley Sutton