How to Become a Subject Matter Expert on LinkedIn
LinkedIn has become one of the most popular social networks for business professionals. Using the tips below, you can easily be seen as a subject matter expert in your field.
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Instructions
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Craft your LinkedIn profile to highlight your field of expertise. If you want to attract interest from a specific industry, be sure to write a profile that includes industry keywords.
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Ask your LinkedIn colleagues to post a recommendation for you in your field of expertise. These testimonials from other professionals who have worked with you on projects or know you on a professional basis will aid in your campaign to achieve expert status.
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Answer invitations with a personal note that includes references to your field-of-expertise experience and skills. It's likely you'll receive invitations from people who haven't worked with you for several years, so be sure to bring the up-to-date on your current experiences and skill sets.
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Answer questions that are within your field of expertise. Click "Answers" at the top of your profile page, then click the "Answer Questions" tab. Answers are available for everyone within LinkedIn to view. Your answers are also indexed by search engines, and often appear very high in Google search results.
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Explore groups that fit your area of expertise, then join those that are a good fit. Introduce yourself to the group and include your experiences and skills that fit the group profile.
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Tips & Warnings
Because LinkedIn is a networking site, use it as you would an offline networking group by introducing yourself, being helpful, and reaching out to newcomers.
Don't be a blatant self-promoter as this is a sure turn-off to other professionals.
