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Step 1
Get familiar with the different types of advertising. The four major players in the advertising world consist of online, television, newspaper and billboard advertising. Comprehend the pros and cons of each of them.
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Step 2
Understand what sets billboard marketing apart from other advertising methods. For instance, billboards present themselves to potential customers all day and night, 24-hours daily. On the other hand, customers read newspaper ads during a particular day, they see television promotions generally during 30 or 60-second time slots, and online ads are cycled sporadically through an algorithm.
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Step 3
Design brief, attention-grabbing messages when advertising on billboards. Marketing experts say an effective billboard message takes less than 10 seconds to read. Consider using other media outlets for advertising messages that require more time to comprehend.
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Step 4
Contemplate billboard advertising as part of an entire package of promotions. For example, many business owners combine outdoor marketing with electronic and print media for a more comprehensive approach. Experienced billboard sales persons often caution customers about using billboards as their only form of advertising.
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Step 5
Keep in mind that billboards target vehicle owners who tend to represent middle to upper income households. Therefore, it helps to know the demographics that use your product before establishing billboard marketing. Additionally, get familiar with high traffic areas and thoroughfares prior to purchase.
