How to Start a Flower Delivery Service
Flower arrangements are popular gifts to give to women for birthdays, Mother's Day, Valentine's Day, anniversaries or just to say "I love you" or "I'm sorry." Having flowers delivered to her work is even more special for her since it'll attract attention from her co-workers. Starting a flower delivery service is a great idea since men will never stop trying to please women.
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Instructions
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Do some research. You'll need to know what kinds of flowers you can get on a regular or seasonal basis, what arrangements are popular and the prices of local competitors.
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Rent a small shop in which to set up your business. The shop should have a retail area in the front, complete with displays of floral arrangements and coolers showcasing your best offerings, a front desk at which customers can place their orders and a back area for your employees to put together arrangements.
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Find suppliers to place your orders. There are many wholesale flower nurseries where you can buy your flowers. Buy a limited amount of stock to get started with; you can order more as you get busier. Also, buy a selection of vases and baskets as well as cards and cardholders and ribbons and bows for the arrangements.
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Put a website together. You will get a lot of customers ordering online, so create a website that shows your most popular flower arrangements. Put a secure shopping cart on the site so customers can pay with a credit card.
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Advertise anywhere you can. Put out ads in coupon books and magazines, list your website on Google Maps, hand out business cards to everyone you know and put flyers at local businesses. Buy a few large vans for your delivery people and have your logo and contact information printed on the sides.
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Hire employees. You'll need someone to take orders over the phone and Internet, a designer to put arrangements together, a stocker and delivery drivers. Don't forget about doing your ledger and financial statements; hire an accountant if you don't think you can handle this alone. The accountant can also take care of payroll for you.
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Tips & Warnings
Try to affiliate your business with event planners and venues in your area. If there is a wedding or a special event, they can refer customers to you.
