How to Write an Advertising Brochure
Using an advertising brochure can greatly help lift your company's sales. A good advertising brochure will catch and keep a potential customer's interest. What you include in your brochure depends on what purpose you need it to serve. Are you going to leave it behind after meeting a potential customer? Are you going to offer it at your place of business? Are you putting it in a direct mail package? Are you using it during a sales pitch? Will it be a follow-up to an inquiry about a specific product? When you know what your brochure has to do, you can figure out who you have to target it to and what information you need to include.
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Instructions
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Promise readers a benefit or reward on the cover. This gets them to open your brochure.
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Think of your brochure as a book with a beginning, a middle and an end that tells a story about your product or service.
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Break up sections of the brochure by using headlines and subheadings that invite the reader to keep reading.
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Use pictures that show how your product works. Pictures of people using your product work well. Use artwork such as drawings and graphs that show the product and how it will benefit your potential customer.
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Tell potential customers why they have to respond now. Be specific in telling them exactly what they should do. For example tell them to respond withing ten days, to call for more information or to fill out the enclosed order form.
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Include contact information. Your company name, address, phone and fax numbers and e-mail address should be included.
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