How to Write a Sales Pitch

Writing a sales pitch is like translating a verbal sales pitch into slightly more formal writing. The challenge in writing a good sales pitch is using writing to create the same persuasive tone you can easily manifest through the way you speak. However, sales pitches are important to be put into writing so that the information and concepts that they contain can be shared efficiently with large numbers of people.

Instructions

1. Determine your sales angle or concept. This includes all the elements of the product that can be used to sell it, or it's unique status as a one-of-a-kind item. Think about the potential people who may be interested in purchasing what you are selling. The sales pitch should be written with consideration to these consumers. In addition, consider any benefits the product would offer to those willing to support it through advertising, marketing, distribution and so forth. These should include specific examples of the ways in which your product could meet their needs better than competitor's product could meet their needs.

2. Prepare yourself for an oral sales pitch. As you speak, take note of your key selling points and phrases. Pay attention to the elements of the product that you emphasize verbally and record them. This is especially important as these will be translated into writing. Repeat this preparation as if you were actually going to give a verbal presentation to your target audience.

3. Write the sales pitch quickly. Take a quick glance at your notes if you get stuck, but move quickly and get it all down on paper as soon after you have completed your preparation for the verbal sales pitch. This helps to ensure that the ideas are fresh in your head at the time when your sales pitch is written.

4. Re-read the sales pitch you have just completed, paying special attention to the areas of emphasis and key words and phrases you recorded. Insert the appropriate punctuation in order to make the written sales pitch "sound" like the verbal one did. This is persuasive writing here, so be creative with your punctuation until you feel you have accurately translated a speech into writing. Make sure you go back and included key words, terms, phrases and selling points.

5. Seek an objective, literate adult to read the sales pitch back to you out loud. If you hear emphasis when and where you have attempted to create it, you have written a successful sales pitch. If not, go back and re-work the writing until you are satisfied. However, you may wish to seek a different person for the second re-back, or try multiple people the first time around, as everyone has different reading styles.