How to Place a Classified Ad

Businesses use classified ads for various things--selling their products, attracting new employees and promoting events. No matter what the reason is, it's easy to interact with the press to place an advertisement--whether it's in print or online. Here are some helpful tips.

Difficulty: Easy

Instructions

Things You'll Need:

• Computer
• Notepad
• Pen

1. What's the need? Why do you need to place an ad? Do you need to retain new talent, or are you looking to sell a product? When you think about the need and the prospective audience, it will help you tailor your ad to meet its target audience.

2. 
    

   What's the right venue? Are you looking to sell goods or services, or do you need to find a new employee? Think about where people are looking for the need you have to fill. In many cases a local paper will work for hiring an employee. If you're looking for national attention, try an online ad on craigslist.com.

3. What are the rules? If you're looking to place an ad in a paper, most come with simple instructions for placing an ad, including how many characters you're allowed. Online boards may require a login to post an ad. Shop around and see what you need to post the ad, and pay attention to fees.

4. 
    

   What's the content? Here's where you write your ad. Some classified ads have a limit on space, so you may be abbreviating words. Look at similar ads to see common abbreviations. If it's an unlimited space ad online, you have more freedom. Whatever you write, make sure it includes what you need with the appropriate contact information.

Tips & Warnings

• Make sure to proofread your ad before it goes out.
• Some venues will help you write your ad. Take them up on the help!

Resources

• Craigslist.com

[SmithM99]

on 7/28/2008 thanks, useful

[HeatherM]

on 7/23/2008 Great tips!