How to Use Only One Sheet to Market Your Expertise

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By Althea DeBrule
User-Submitted Article

Article Rating: (14 Ratings)

The "1 sheet marketing tool" showcases your talents and core area of expertise on a single, one-sided page. It highlights your credentials, the work you’ve done for clients, and any testimonials you have received. A well-crafted personal public relations document on one sheet will describe what you have to offer (your unique value proposition), enhance your credibility, and cause you to be recognized and remembered. Consider these nine tips and strategies when using the "1 sheet marketing tool" to showcase your expertise.

Difficulty: Moderately Easy

Instructions

Things You'll Need:

"1 Sheet Marketing Tool"
Relevant Information about your expertise
Client Testimonials
Recent Professional Photographs
High Quality Paper
Color Printer

Step 1

Select the information that will be used in your one sheet marketing document. Focus this information to include a brief biography, a sample list of clients, testimonials from other clients, a description of your expertise, unique value proposition, and contact information.
Step 2

The "1 sheet marketing tool" should be adapted to your requirements and pleasing to the eye; so don’t have too much text or use a small font. Bullet points are ideal for highlighting the benefits of products and services you offer as well as your unique value proposition because they tend to attract the reader’s attention.
Step 3

Include a professional quality photo of you with clients, making a presentation or in a meeting. Avoid using stilted portraits.
Step 4

Publish your one sheet public relations document in black and white as well as color. Use a variety of formats: pdf, Word document, and other print media. Only print a few copies at a time and use high quality paper.
Step 5

Place your one sheet as a download on your website to highlight your expertise and unique value proposition.
Step 6

Get testimonials from 3-6 clients. For increased credibility, make sure to include the client’s name, title, and organization.
Step 7

Include a sample list of clients and a description of the results they achieved from working with you.
Step 8

List any credentials, awards, degrees, books, articles, or interviews that establish you as an expert.
Step 9

List your contact information prominently on the page and also in the footer.