How to Get Business from Speaking Engagements

One of the most powerful free marketing techniques that a small business owner can use to increase sales is to get public speaking engagements. These motivational speaking opportunities allow you to share your expertise as well as information about products or services. Here are five proven techniques for taking advantage of business opportunities that are created through public speaking engagements.

Difficulty: Moderately Easy

Instructions

Things You'll Need:

• Speaking Engagements
• Speakers Bureaus
• Written Speeches with Handouts

1. Develop a reputation as a motivational speaker. Contact several speakers bureaus to register for speaking opportunities. Look for opportunities to share your expertise as an after dinner speaker for local clubs or associations. Once you become well-known on the speaking circuit, you may be asked to join the ranks of prestigious keynote speakers.

2. 
   Use Talking Points to Reinforce Your Speech

   When making a speech, use talking points or handouts regardless of the length of your speech or the amount of time you have been given to present. Include your contact information and copyright in the footer at the bottom of each page.

3. 
   Speak Confidently and Knowledgeably

   Speak confidently and knowledgeably about your topic. Establish your expertise by giving clear examples and using appropriate humor to engage the audience.

4. 
   Advertise Your Website

   Mention your website in your speech and on any visuals you are using. Let the audience know that additional information on your speech topic can be found on your site.

5. 
   Network after Your Speech

   Make the most of each speaking opportunity before, during and after the presentation itself. During breaks or before and after your speech, network with participants and exchange business cards. Follow up with any cards you are given.

6. 
   Get to Know Event Planner

   Get to know the organizers of the event prior to the actual speaking engagement. Offer to fill in for other inspirational speakers or business motivational speaker in case of changes in schedule.

Resources

• Answers to Your Questions about Job & Career

[Savvyone]

on 1/12/2009 This is an excellent article for people looking to promote themselves in a new career path potentially, or jump start their current one. 5 stars!