How to Buy Stock in Coca Cola
Dr. John Stith Pemberton introduced Coca-Cola to the world at the Jacob’s Pharmacy soda counter in Atlanta, Georgia, on May 8, 1886. The new concoction managed to sell an average of nine drinks per day during its first year. Fast forward 120 years, and Coca-Cola is one of the most recognizable trademarks in the world, with more than 450 brands under its umbrella. Today, someone in the world reaches for a Coke product over a billion times a day. The Coca-Cola Company has paid dividends to its stockholders consecutively every year since 1920, making the stock attractive to investors who are looking for consistent, dependable income. Here's how to buy stock in Coca Cola.
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Instructions
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Contact investor relations for the Coca-Cola Company (see Resources). Request an annual report, which will provide much of the raw data you need to make an informed decision.
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Read the annual report carefully to make sure you understand the company’s financial situation, goals and direction. Ensure that these align with your personal investment needs.
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Establish an account with a stock brokerage company or an investment firm. Deposit the required amount into your brokerage account.
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Determine the number of shares you wish to buy and the price you wish to bid.
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Contact your broker and instruct him to enter a Buy order. You may instruct your broker to enter the order "at the market" so the trade will be completed at the price at which the stock is currently selling, or you can specify a price that is lower than the market. This order will be executed only if someone is willing to sell their stock at that price. If no sale is made, the order will typically be canceled at the end of the day.
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Tips & Warnings
Dividends on Coca-Cola® stock are paid quarterly, usually on or about the first day of April, July and October, and on December 15.
Dividends of The Coca-Cola Company are taxable as ordinary income.
The Dividend and Cash Investment Plan for share owners of The Coca-Cola Company provides a way to acquire additional shares in a convenient manner, with no brokerage commissions and few administrative fees.
Don't lose touch with market reality. Like all stocks, shares of the Coca-Cola Company are equity instruments and as such are subject to market fluctuations. You may lose some or all of your investment. Past performance is never a guarantee of future results.
