How to Attract Customers for a Jewelry Business
Starting a jewelry business, or any kind of business, can be a slow and difficult process. With the right type of marketing strategies and networking you can begin to get the word out about your jewelry business. Follow some of the tips and ideas below if you are new to the jewelry business and need customers.
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Instructions
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Create a website and exchange links with other websites. Network with other jewelry website owners and find out how they market their website. Talk on message boards, chatrooms, and social networks to find others in the jewelry business
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Write a press release or an ad for newspapers in the area. Have a special sales offer for those who make their first purchases from you on your website. Advertise your jewelry website and business.
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Organize a home jewelry party. Tell all of your friends and family. Put a notice in the newspaper. Offer special incentives for first time buyers at your party such as buy one get one free, or 10 to 20 percent off on your first purchase. If they bring a friend, offer a free gift, or an amount towards their first purchase.
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Print business cards that have your contact information, website, and possibly a picture of one of your jewelry items. Hand them out at social events, craft fairs, and share them with other jewelry makers and jewelry shops. Hand out your business card everywhere you go so you can get the word out about your business.
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Add bracelets or pieces of your jewelry to gift bags for parties that you have for your children or classroom parties at school. Attach a business card to each piece of jewelry for free advertisement. Offer 10 to 20 percent off on first time purchases for those who call you that get the giftbags.
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Resources
- Photo Credit www.sentimentaljewelrycreations.com
