Difficulty: Moderately Challenging
Step1
Treat your staff members with respect at all times. Pay them fairly. Listen and act upon their concerns. Your staff has more outreach into the public sector than you do—make sure the picture they paint of your company is a good one.
Step2
Pay your bills on time and early whenever possible. Not only will this build your business credit score, but also leave a favorable impression among your vendors. This can lead to extra perks, such as additional discounts or vendor freebies. In addition, glowing reports from your vendors can assist you in obtaining lines of credit from bank lenders.
Step3
Provide an honest service and play fair with your clients. Address problems quickly and in a reasonable manner, even if your business must absorb extra costs in order to do so. Provide a flexible Return/Refund Policy and grant a staff member the power to solve individual issues that fall outside the norm. Your clients will speak to their peers about your business. Make it credible by providing them with outstanding service they'll discuss favorably.
Step4
Entice potential clients with written testimonials on your website, news bulletins and advertising. Any business can buy promotional advertising, but actual quotes from real clients establish a lot of credibility in the eyes of potential clientele.
Step5
Keep your composure no matter what occurs, and never lose your temper outside the privacy of your home. A tantrum witnessed by an employee is likely to circulate to the entire building and beyond—even if it occurs "off duty." In the public's view, you and your business are synonymous. When the public views the CEO losing control, they see the business as unstable.
