How to Pick a TV News Agent

Picking a TV News Agent is one of the most important decisions a broadcast journalist will make in their career. A good agent can open doors otherwise closed to the "agentless" talent. They can also negotiate more money and better terms than you could on your own. On the other hand, a bad agent can hold your career back and cause you to miss opportunities. Choose your agent carefully. These tips will show you what to look for.

Difficulty: Moderate

Instructions

How to Pick a TV News Agent

1. Determine whether it is time for you to get an agent. If you are new to broadcast journalism then you probably don't need one. You can get jobs in small markets by yourself. If you are ready to make the jump to a top 30 market then it is time to consider hiring an agent.

2. Decide what you want your agent to do for you. Do you need your agent to pitch you to top level news directors? Your agent must have great contacts and long term relationships with those news directors. Do you need your agent to negotiate a contract for a job you already have? In that case a media attorney may suffice.

3. Ask around about an agent's reputation. Experience is vital in an agent. If no one has heard of your agent then no one will pay attention to them. Be prepared to hear both positive and negative things. Consider everything you hear not just the assessments of one or two people.

4. Be suspicious of an agent who approaches you. There are many wannabe agents out there who collect clients in smaller markets hoping that some of them make it to the big time. They don't do much for their clients because they don't have much influence in the industry. Check them out first. If no one you ask has heard of them then move on.

5. Pitch yourself to the agent of your choice. Most of the time it is up to you to approach an agent. Getting one is like getting a job. Put together your best resume tape and send it to them. Follow up with telephone calls and email. If they like what they see they will let you know. If they give you the run around then they were not impressed.

6. Try another agent if you are rejected. Don't take it personally. You may be very good but not ready for the big time yet. They may have too many clients right now and taking on another isn't practical. There are a lot of good agents out there so keep looking until you find one that is a good fit.

7. Negotiate a contract with your agent. Understand that once you sign a contract you will be bound to the agent. Be sure you like the terms you agree to. Most agents want to take 10% of your salary from any job they get you. Over time you may be able to negotiate this down. Term is also important. Three years is standard.

8. Build a relationship with your agent. It is a partnership that will last years. A good agent will always make your career the first priority and steer you clear of bad situations even if there is short term gain. A solid relationship is important so that there is mutual trust over the long haul.

9. Keep close contact with your agent. Call your agent often whether you are looking for work or in the middle of a contract. You want to keep yourself on their front burner. Don't be the kind of client who only calls when they need something.

[minniej]

on 7/10/2008 Thanks for the warning!