How to Make Political Slogans
Political slogans are essential for any campaign. A successful slogan will energize voters and make them want to vote for the candidate. There are numerous things to consider when coming up with the proper slogan. Issues, location and the personality of the candidate should all be pondered while creating that simple line which will hopefully remain in the minds of voters throughout election season. Here is how to make political slogans.
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Instructions
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Determine a format for your slogan. Political slogans can be anything from an entire sentence to two or three words put together. You could, for example, have your political slogan designed as: “Candidate's Name: Catchphrase.” Figuring out which you prefer will make coming up with the slogan a much easier process.
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Make the political slogan as concise as possible. The slogan should be, at most, a single sentence. Anything 10 words or more is far too long for a political slogan. You want voters to remember the slogan and automatically place it with your candidate. Remember that you'll also have to place these slogans on signs and bumper stickers.
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Consider the political reputation of the candidate when creating a slogan. Perhaps the candidate is known for being tough on crime in the region. Create a slogan which emphasizes this point to the voters. “Tough on crime, fair on justice” could be a slogan you could choose for this candidate.
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Point out a difference between the candidate and her opponent. Perhaps the opponent wants to raise taxes in the district. You could create a slogan which makes it clear that your opponent will not do so. “No new taxes” is still one of the best-known political slogans in American history. Be careful when doing this, though. Any negative advertisement or slogan could backfire, causing the public to think poorly of your candidate.
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Be original and clever with the political slogan. It's important that your slogan says something that sticks with voters. Simply saying “Vote for me: The best candidate” will not mean anything to a person who hears it on the radio or sees it on the sign. The political slogan can be emphatic, humorous or even rhyme. Something as simple as “A New Beginning” can be a very effective political slogan. It's short, to the point and emphasizes what the campaign is about.
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