How to Market Business to Haitian-Americans
The Haitian-American population is a growing demographic in America. In terms of marketing to this group, most marketing firms will group them together with Hispanics. If you want to specifically target this small demographic, there are several areas of media you can access. The Internet offers the most targeted and cost effective way of reaching Haitian-Americans.
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Things You'll Need
- Access to the Internet
- Media ready advertisement
- Willingness to network
Instructions
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How to Market Business to Haitian-Americans
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Log on to everything-haitian.com. This website is dedicated to the Haitian-Americans lifestyle. This site includes an open business forum, event calendar, business directory. You can place an on line ad directly on the website with a link to your website, or you can join the business forum or business directory so Haitian-Americans can find you easily. If you have any interesting promotional events or networking parties, you may want to list these on the calendar to attract Haitian-Americans to your business.
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Advertise on local cable stations that have Haitian-American local programming. These local programs are produced by Haitian-Americans and viewed almost exclusively by your target demographic. You can either sponsor a segment on their show or possible place an advertisement during the show.
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3
Join the business database of Haiti-business.com. Once you are listed, your business will be visible to your target market.
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Advertise on the citadellepages.com. They have a business database sorted by business category and geographic location. From Brooklyn to Miami, you will be able to reach a large Haitian-American community.
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Find a local Haitian community paper. They are usually very inexpensive to advertise in and they will target your market more effectively. They can be found a local bodegas or churches.
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Tips & Warnings
Network with Haitian-Americans at their hang-outs. At church, cafes and bodegas, you can find many Haitian-Americans talking and socializing. Stopping by to chat and find out about their lifestyles, habits and topics of the day is important for you to get to know them.
Ensure the product you are selling to the Haitian-American demographic has a direct benefit to their community. If it does, you may seem like you are pandering to them.
