How to Make A Fortune With Free Government Publications

Here you will discover how to profit from governement publications that are not copyrighted. THat's right! No copytights for these government publications. Very surprisingly, only a small percentage of the U.S.A. population takes advantage of the wealth of informative material provided by the world's largest publisher - the U.S. Government Printing Office. Here is a source of priceless, accurate and offi­cial information which is reported and written by experts. Almost every conceivable subject has been reported upon in detail in some government publication - topics such as energy, employment, health, business, investments, science and tech­nology, education, careers, transportation, veter­ans and personal benefits, consumer advice, for­eign trade, law, space, food and diet, astronomy, gardening, medical, maintenance, housing, money management, equipment, hobbies, travel ­the list goes on and on. These publications are available to you upon re­quest. In fact, you indirectly helped pay for them. A part of your tax contribution is allo­cated to operate the government printing office. Many of these publications feature business sand personal matters that may directly help you make or save money.

Instructions

Difficulty: Easy

Things You’ll Need:

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1. Besides a huge volume of official documents, the government printing office issues about 25,000 other booklets and reports with topics that con­cern and interest the general pubic. The gov­ernment also publishes guides which lists and describes new issues when they become avail­able. To find out what is available go to http://www.gpoaccess.gov/cgp/index.html or write to the
   Consumer Information Center
   Pueblo, CO 81009
   Request to be placed on their mailing list to receive the "Consumer In­formation Catalog" which is issued periodically during each year.
   Also request to receive "Selected U.S. Government Publications" from:
   Superintendent of Documents
   U.S. Government Printing Office
   Washington, DC 20402
   
   Many public libraries stock these catalogs and some government publications. You can check for titles of current and back issues and order anything that interests you or copy any informa­tion you need. you may also find copies at other U.S. and State agency offices and perhaps at your local chamber of commerce office.
   
   Publications may also be obtained from govern­ment offices such as the U.S. Department of Commerce, U.S. Department of Agriculture, etc. These agencies offer many publications pertinent to matters in their field. For example, the Department of Commerce can provide data and information assistance in various business mat­ters, foreign trade, etc.
   
   The ruling powers in Washington are cutting funds to many agencies. It is likely that in future not as many free publications will be available as were printed in the past. The low cost of any government publication, however, is still a tre­mendous bargain. Never hesitate to pay a small amount for valuable information that could be the source of financial benefits for you.
2. Which topics to consider for your publication? What type of printed informationwill the public buy? Basically, to sell successfully by mail, your product must fill a strong need or desire. It must offer a specific appeal factor that will make the public want to obtain the product. Some of the strongest appeals are found in products which promise to help people: Eliminate Problems Find Out Where to Get
   Save Time & Effort Be Popular
   Something Beneficial Enjoy Comfort
   Do Things Better Something Useful
   Enjoy Health Gain Success
   MAKE MONEY HAVE FUN
   FEEL SAFE AND SECURE Save Money
   
   Thus, your publication should deal with the “How To" and "Where To" type of subjects. This is the main information the buying public seeks and will buy. The stronger information appeal your publication offers, the larger number of people will be attracted to you offer. This factor will translate into a greater sales volume and ultimately higher profits.
   Emphasized again, the subject matter of your publication must interest and appeal to a large number of prospects. Among large group cate­gories are: households, blue collar and white collar workers, opportunity seekers, investors, dieters, recipe fanciers, gardeners, teenagers, senior citizens, mail order aspirants, health and exercise enthusiasts, fix-it-uppers, hobbyists, sportsmen and many other specific classes of people seeking helpful information to fulfill their desires and needs.
3. When you decide upon a suitable subject or subject or subjects, you next step is to compile the information into your own publication. You can copy word-for-word from the government literature, extract portions of the copy, express the ideas in your own words, or add some of your own ideas and thoughts to enhance the subject and provide the reader with additional information. The size of your publication will depend upon how many words are necessary to fully cover the subject. Provide every essential and important detail so the reader will completely understand and benefit from the information. Don't skimp but don't include anything that is superfluous or inappropriate to the subject. Give the customer at least what he expects - more if possible. A happy, satisfied customer is a confident prospect for your future offers.
   For example, a publication entitled "Second Op­portunities", explaining a large number of money-making activities, might require a booklet form of many pages. A publication entitled "How to Grow Prize-Winning Roses" might be a report of just a few pages.
   
   As stated previously, you can reproduce any government printing, even page for page, if that size would fit the style of your publication. to test your offer, you can get initial copies mimeo­graphed, but the best-looking reproduction can be provided by an offset printer. He can repro­duce printed copy. Type your own copy on a machine with carbon ribbon. It will provide clear, dark copy which the printer can reproduce with sharp results.
   Adopt a title for your publication that will create attention. The title in a descriptive circular, or stated in a classified or space ad, can affect sales. The title should explain the subject matter in as few words as possible. Bring out as many of the appeals listed in Step 2. Yet, keep the title short without sacrificing any word or phrase that might keep a reader form becoming a customer. Look through magazines for titles of books and reports sold by mail. You will get ideas for pre­paring titles to attract the mail order buyer.
   
   What price to charge for your publication? Only testing can determine the right price. The right price is the selling price that brings in the most profit Not total sales necessarily, but profit... the bottom line in any business activity. Set a price initially based on the suggestions in the following paragraph. Later tests may determine that you can make more profit by charging more and selling less. Or, tests may

Tips & Warnings

• To make big money selling information by mail, consider pricing your publication at least 10 times its cost. And, that's just the norm for a multi-paged publication. A report of just a few pages must be sold for 15 to 20 times its cost to realize adequate profits from promotions. To start, get just a few copies printed but, don't base your selling price on this cost. Request the printer to quote you on 1000 and higher quanti­ties. This will be the volume you will be pur­chasing if your publication is successful and that cost should be the basis for initially pricing your publication.
• To promote sales of your publication, use one or all of the usual mail order methods... classified ads, space ads and direct mail. Classified ads are seldom productive if the ad­vertiser solicits orders for items priced over $3.00 directly from the ad. Classified ads are mainly used to obtain inquiries for higher-priced items. So what can you do with a publication that must sell for $5.00 or $6.00? You should promote this publication through space ads or include the publication in a descriptive circular or catalog featuring this publication among other offers of your own or that of other publishers
• Space ads are what the terms implies; they fea­ture more space than a classified ad. This greater space allows for bold headlines, more details about the offer and inducements for the reader to send in an order. If space permits, an order form is included in the ad. Direct mail consists of sending your offer to a list of names. These names could be your cus­tomer list or names obtained from a list broker. Use only name lists that will be responsive to your offer. For example, an offer for a garden­lng publication should not be sent to a list of auto mechanics. Such a mailing would stand little chance for success. Also, it would hardly pay to send out a mailing for a $5.00 or $6.00 offer. Use direct mail to promote $10.00 or higher items, or send circulars or catalogs featur­ing several publications to receive orders for multiple items and higher dollar average per sale.