Step1
You are going to need to believe in your product and or service. You are going to need to be convincing, to add to your odds of getting someone to buy something that is offered by thousands of other people.
Step2
Since you believe in your product, I would recommend doing a search for free advertisement. Their is plenty out their. Generate a list of what is most appealing to you, write those websites down.
Step3
You may also choose to blog about your product and or service. This is free in most places, and most of the time, it gets free hits. So go ahead, blog, and do a lot of copy and paste. Make sure your content is interesting, you would not read through something that is not interesting would you? Make sure you blog everyday.
Step4
Read other peoples blogs, comment on them, and add your link if this is allowed.
Step5
Do a search for free classifieds. Place your service, and or product their. Just be careful about posting too much personal information on the web.
Step6
If you have a web site, look into viral marketing, go ahead, do a search, most of the time, this is free!
Step7
Call a local newspaper, check the pricing, allot of times it is cheaper than you think. I it is not cheap, look for a small town news paper, it should be real cheap their to advertise!
Step8
Join social networks, and talk to others, the more people you meet, the better chances you have! You need to be careful though, and try not to sound like a used car sells man, think about who you would buy something from, and apply those same tactics.
Step9
Advertise on other peoples sites. If you see a site that has allot of traffic, use that to your advantage! Maybe you can email the web-master, and ask if you can trade your links. For example, I will let you advertise for free on mine, if you allow me to do the same on yours. If they say no, move on!