How to Create Business Anniversary Cards

When your business has been open for a year or more, commemorate the occasion by sending out anniversary cards to your customers and prospects to thank them for their patronage. The gesture will also help you generate consumer confidence and attract more attention to your product and service offerings.

Difficulty:

Moderate

Instructions

1. Use a printing company that will allow you to design your own anniversary card, including the cardstock weight, size, colors and custom logo. Inquire about bulk pricing if you'll be sending the cards to your customer base and potential clients in the community.

2. Save money by ordering cards pre-printed with a "Happy Anniversary" title on the outside and have a one-color message and logo printed or stamped on the inside. If you're really on a budget, leave the cards blank and simply enclose a typewritten letter of thanks inside the card.

3. Discuss upcoming programs and service offerings that are in the works for the coming year. Reveal how new processes in your system will save them money in the long run. Consider enclosing a coupon for a percentage off of a future transaction to encourage repeat business.

4. Enclose several business cards and encourage your customers to pass them out to friends and family. Consider ordering magnetized versions so your customers can display the cards at their places of business as an added promotion for your company.

5. Write a personal note to your best customers as a personal touch. Remind them of when your business relationship began and discuss a memorable moment, if possible, to bolster their feeling of loyalty to your company.