How to Distribute an Eye Shadow Brand

Cosmetics is a multi-billion-dollar global industry, and many enterprising people have found their fortune in beauty products. For women with a dramatic flair, the most important component of their make-up routine is eye shadow, which can immediately change a woman's "look" from day to evening. If you have your own flair for the dramatic, you can make money by creating and distributing your own eye shadow brand.

Instructions

Difficulty: Challenging

1. Create your eye shadow. The best eye shadows are long-lasting, easy to apply and are available in colors that suit all skin types and shades. Do not be afraid of spending a lot of time on this step.
2. Test your eye shadow. Ask friends to use your eye shadow regularly for 1 to 2 weeks and tell you what they do and don't like about it. You can also hire an independent company to make the tests for you and deliver the feedback.
3. Reassess your eye shadow, incorporating feedback from your friends or your testing company.
4. Design the brand for your product. You need your eye shadow to have a recognizable look. Hire a marketing company to help you come up with a great name, an attractive color scheme, and distinctive packaging for the product.
5. Find a retail outlet willing to stock your product. Ideally, your distributor will be a large chain that will sell your eye shadow in large and small markets throughout the country. An arrangement with a drug store chain like CVS or Walgreens, or with a big box retailer like Target or Wal-Mart, will ensure large profits.

Tips & Warnings

• When testing your eye shadow, avoid using animals. Not only is it unnecessarily cruel, but many women avoid products that have been tested on animals, so you will alienate a large population of potential consumers if you choose to do so.