How to Use Props in Clothing Store Window Displays
Window displays are a means for stores to show their wares in clever and attractive settings. Crowds love to pass by an interesting window display and a good one will get people to stop and perhaps buy what they see. One popular way to design a window display is to incorporate props. Here are some steps to help you add props to your display.
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Instructions
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Focus on seasonal themes with props. Wintertime is a great time to dress mannequins in coats and hats and arrange them around a snowman. Summer is a perfect setting for beach balls and beach chairs. Enhance spring fashions with a bicycle and some plastic flowers. Autumn's sweaters and jackets could use a sprinkle of dried leaves and a football.
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Use props that highlight the function of clothing. If you think a particular line is good for dancing, make your window display look like a nightclub with a chandelier and streamers. If you are focusing on athletic wear, incorporate the related sports gear.
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Get artistic with the props. Many hip and cutting edge stores use their window displays to challenge passers by and attract a certain clientele. Create a work of art that uses symbolism and narrative to tell a store in your window. Don't give people an easy answer--create an aura of mystery for your shop.
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Create an action scene for your mannequins to perform. For example, to display a casual line of summer clothes, set up a barbecue complete with a grill, fake food and a picnic bench.
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Be resourceful with whatever you have around. Some of the best window displays are improvised. Don't see your lack of props as an obstacle; see it as a creative challenge.
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