Difficulty: Moderately Easy
Step1
Readers scan web pages
highlight your key points in bold.
Step2
Be as concise
Grab their attention.Web users will not spend time on your article if it is not interesting.
Step3
use short paragraphs, expressing a single idea in each one.
Step4
Use clear, informative headings to allow readers to scan down the page and find the Information they are looking for.
Step5
Use bullet points this gives your readers a great presentation and Attention grabber.
Step6
Avoid promotional language
A study has shown that it ‘imposes a cognitive burden’, ie it takes longer to screen out the bullshit.
Step7
Avoid pompous language and make sure you use as little jargon, technical or otherwise, as possible, as it will break the reader’s flow.
Step8
Establish credibility and authority
Link to other sites which provide more information, it will also bring more visitors to you.
How to write for the web
Authority 
Comments
dsarokin said
on 7/31/2008 Great tips. I need to review my webpages, and these will help a lot.
vikki9 said
on 7/21/2008 Good advice - thank you.
RLRhodes said
on 7/21/2008 Great advice!! 5 stars
heatherschulte said
on 7/15/2008 Great article. I love number 6! *****
arianacherry99 said
on 7/7/2008 Neat--this in a way kinda helps others to "speed read" their way through the web :) I know when i want information fast-I really enjoy easy to read pages that load quicker. Good tips.