How to Conduct Behavioral Research Online

In our market-based economy, it's important to know how people make purchase decisions--how we decide what to buy. Market research is a broad field dealing with these types of issues, along with economic trends and market structure. Marketing job titles might include market research, marketing coordinator or sales engineer. No matter what your marketing position, it is important to read on to learn how to conduct behavioral research online.

Difficulty: Easy

Instructions

1. Begin in market research by learning about market structure and competition. Analyze companies by studying their web presence with an eye toward these subjects. Wal-Mart is a good example of a company with a physical presence as well as an online presence.

2. Learn how people think by using questionnaires to ask about their buying decisions. Snap Surveys offers online questionnaire design and produces surveys that are simple for people to take.

3. Find out what customers think of certain products and services by conducting customer satisfaction and retention studies. One good place to start is J.D Powers and Associates; they are leaders in global marketing research studies that provide quality responses from millions of consumers worldwide.

4. Conduct customer satisfaction surveys to identify what makes customers use certain products. Visit SurveyShare and use their templates to design and conduct effective online surveys. It's a great way to collect and organize information pertaining to your marketing needs.

Resources

• Design your own survey at Snap Surveys.
• J. D. Power & Associates
• Surveying the online world