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Step 1
As a hot rod driver, it's imperative that you have the skills to woo the crowd. You're the car's personality. Build on your natural charisma by investing in a coach and reading up on outside sales techniques. They'll provide good information on how to build rapport with strangers and hold the attention of the fans and visitors you'll encounter at events.
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Step 2
Think about how you want your team represented. Form a mental picture of the image you'd like to portray. This will help you decide what events and sponsorships best fit into your marketing objectives.
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Step 3
Decide what you're looking to accomplish with a promotional and marketing plan. If you want to grow your fan base, associate yourself with youth-based and family-friendly events. If your goal is to attract more sponsors, focus your activities toward drag-racing related activities like after-market shows or auto-dealership events.
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Step 1
Think of your car as a moving billboard and let it market you throughout the community during events such as festivals or concerts. Make contact with the right people ahead of time and score a prime position or inexpensive last-minute joint sponsorship opportunity.
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Step 2
Check the local Chamber of Commerce, town government and community organizations for opportunities that fit your brand objectives. Use local sporting events and retail grand openings to boost your name and create buzz.
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Step 3
Incorporate online social networking to display pictures of you and your car, give stats and your racing schedule. Look into the NHRA racing communities on MySpace or Facebook. Registration is free and easy with the potential of exposing your car to an audience outside your immediate reach.
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Step 4
Maximize your online participation by using your URL as much as possible in marketing materials and press releases. By adding special offers and contests to your online arena, you can market your car without leaving the garage.
