Things You'll Need:
- Internet Connection
- Google Ad Planner Account
- General Info About Your Target Audience
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Step 1
Figure out who your target audience is. This is done by looking at your website analytics software, conducting web surveys and doing research on your competitors. Knowing the key demographics like age, gender, education, household income and geographic location will be key to achieving your marketing goals.
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Step 2
Sign up for Google Ad PlannerCreate a Google Ad Planner account at google.com/adplanner. Ad Planner is currently in a beta release so you'll have to apply and be accepted before you can use it. If you're not accepted right away, check back often for it's public release.
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Step 3
Add Sites To Your PlanLogin in to your Ad Planner account and start doing some research. You know the type of person you want to target from Step 1. Identify the websites that are the closest fit to your demographic and then add them to your plan by clicking the "Add To Plan" button.
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Step 4
Now that you've chosen all the sites you are interested in, you can export your selections to your media planning and buying tool or you can contact the publishers directly for advertising information. You are well on your way to making smart, informed buying decisions for your ad campaigns.
